Library News for the Faculty of Communication and Culture

Tuesday, June 24, 2008

New database: World Advertising Research Center

World Advertising Research Center is a source of intelligence for the marketing, advertising, media and research communities worldwide, drawn from more than 40 international sources. Includes Admap and publications from partners including the Advertising Research Foundation, ESOMAR, the Institute of Practitioners in Advertising and many more. Represents all areas of marketing communications, spans over 45,000 papers, case studies, research reports, news items and summaries, augmented with best practice guides and statistical data.

Not just advertising, really this includes all sorts of popular culture type material...e.g.,
- Social History of music in eighteen century newspaper advertisements
- Avoiding Copyright and Other Legal Pitfalls in Setting Up Your Web Site
- Violence In Video Games


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