New database: World Advertising Research Center

World Advertising Research Center is a source of intelligence for the marketing, advertising, media and research communities worldwide, drawn from more than 40 international sources. Includes Admap and publications from partners including the Advertising Research Foundation, ESOMAR, the Institute of Practitioners in Advertising and many more. Represents all areas of marketing communications, spans over 45,000 papers, case studies, research reports, news items and summaries, augmented with best practice guides and statistical data.

Not just advertising, really this includes all sorts of popular culture type material...e.g.,
- Social History of music in eighteen century newspaper advertisements
- Avoiding Copyright and Other Legal Pitfalls in Setting Up Your Web Site
- Violence In Video Games

New Database: Essay and general literature 1985+

Unlocking the wealth of literature, Essay and general literature 1985+ offers precise access to nearly 65,000 essays contained in some 5,300 anthologies and collections—a wealth of information that might be otherwise hidden away in your library. Some 300 single and multi-author collections are indexed annually, plus more than 20 selected annuals and serials. Coverage spans the entire range of the humanities and social sciences, with subject coverage ranging from economics, political science, and history to criticism of literary works, art history, drama, and film.

Create Change in Scholarly Communication

Create Change is an educational initiative that examines new opportunities in scholarly communication, advocates changes that recognize the potential of the networked digital environment, and encourages active participation by scholars and researchers to guide the course of change.

In the age of the Internet, the ways you share and use academic research results are changing — rapidly, fundamentally, irreversibly. There’s great potential in change. After all, faster and wider sharing of journal articles, research data, simulations, syntheses, analyses, and other findings fuels the advance of knowledge. It’s a two-way street — sharing research benefits you and others. But will the promise of digital scholarship be fully realized? How will yesterday’s norms adapt to tomorrow’s possibilities?

This website will help you understand the changing landscape and how it affects you and your research. It also offers practical ways to look out for your own interests as a researcher.

A scholarly revolution is underway. It enables you to get a greater return from your research. All you have to do is share it.

List of New Databases at UofC

New databases are always being added at UofC and there are many that I don't include here that might be of interest to you individually so check out: New Research Databases.